Making Ideas Happen

There are many systems in the world for turning dreams into deeds. One of the better known is David Allen's, Getting Things Done. A more recent take on the subject is Scott Belsky's, Making Ideas Happen. Here is what Seth Godin, author of Linchpin, has to say about the book:

"Should you buy a book that will make you uncomfortable?

More questions: Why is it so difficult to ship good ideas out the door? Why do committees show up and wreck the purity of your idea? Why do people avoid doing the hard work of actually bringing their work to the market?

I'll tell you why: Because it's safe. Ideas that never ship are never criticized. Faceless committees accept the blame for tepid products that were probably better off in the warehouse. And managers in search of a place to hide can best hide behind the unshipped product, the unrealized idea and the system gone wrong.

Scott Belsky has your number. He's seen it all before. He knows your excuses, he's seen your shtick and he knows all the ways to avoid doing the work. In this book, Scott's not giving you any place to hide.

There. Do you still want to read his book?

If you care about your art, your job or your market, you really have no choice. This is strategy and tactics, concepts and how-to, all in one on a topic that's often overlooked."

Sound intriguing? I encourage you to give it a look.

Coaching Inquiries: How do you do when it comes to making ideas happen? Are you better at coming up with ideas in the first place (creativity) or following through on your ideas to make them happen (discipline and delivery)? Which muscle would you like to strengthen this week? Who could help you to make it so?

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